Key takeaway: A single, strategically targeted Journity waypoint yields an average of $13,000 a month in donations for GotQuestions.org. Situation When Shea Houdmann started GotQuestions.org with his wife in 2002, it was a just a hobby. They designed a site...
read moreEvery website visitor interacts with your site in different ways. Each user has their own browsing habits, goals, reading patterns, likes, dislikes, interests and styles. Some visitors want to stay informed about every move you make, while others want to simply...
read moreIt’s long been known that even small amounts of personalization can increase the response rates from donors significantly. Details as small as using the donor’s first name, or a handwritten signature at the bottom of donation request letters can make a huge impact....
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