Peer-2-Peer fundraising is a growing trend among nonprofits. It’s becoming more diverse and efficient than ever before. Supporters are creatively tapping into their personal networks to raise support for causes they stand behind. Last week, we had the pleasure of...

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There are plenty of questions to ask about year-end fundraising. When should you start? How should you start? How do you evaluate your progress? Well, we were lucky enough to chat with Bryan VanHaitsma, the Digital Media director at Revive Our Hearts, and he had some...

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  Retargeting for the Donor Engagement Cycle According to a M+R Benchmarks study, “Overall, 1.0% of nonprofit website visitors joined an email list, and 1.1% completed a donation.” This means that roughly 99% of website visitors are not engaging with your organization...

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  We all use (and are influenced by) personalization on a daily basis. Just think of Amazon, Netflix, Spotify, or any other platform that tailors an experience just for you. People love personalization, and even expect it on most occasions. According to a report by...

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