Data protection has been a popular topic lately in news and social media. I’m sure you have had your inbox overflowing with privacy policy updates from all of your favorite sites. Internet users are concerned that their personal data is not being carefully protected...

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  Retargeting for the Donor Engagement Cycle According to a M+R Benchmarks study, “Overall, 1.0% of nonprofit website visitors joined an email list, and 1.1% completed a donation.” This means that roughly 99% of website visitors are not engaging with your organization...

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Think about your favorite restaurant. What makes it great? You love the food, the service is great, it’s a comfortable place to hang out – and you always get dessert. In short, you have a good “user experience” every time you visit. User experience (UX) is the overall...

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Mobile giving, done right, makes it easy for donors to support your non-profit organization from where they spend most of their time online – their phones. Research shows that Americans now spend about five hours a day on their mobile devices. That means they’re most...

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Key takeaway: A single, strategically targeted Journity waypoint yields an average of $13,000 a month in donations for GotQuestions.org.   Situation When Shea Houdmann started GotQuestions.org with his wife in 2002, it was a just a hobby. They designed a site that...

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