Blog
Supercharge Your Next Donor Drive with Website Personalization
Acquiring new donors is a critical factor in sustaining your organization’s health. Connecting potential donors to the right message in real-time can create exponential increases in your response rates.
The Power of the Engagement Score
Every website visitor interacts with your site in different ways. Each user has their own browsing habits, goals, reading patterns, likes, dislikes, interests and styles. The engagement score puts a numeric value on how engaged individual visitors are with your site’s content.
Account Based Marketing for Nonprofits
It’s long been known that even small amounts of personalization can increase the response rates from donors significantly. Details as small as using the donor’s first name, or a handwritten signature at the bottom of donation request letters can make a huge impact....
Bott Radio Network Uses Journity to Connect Nationwide
Bott Radio Network capitalizes on events and promotions with ministry partners to gather listener information rather than following a structured marketing plan. To support that approach, he needs a flexible way to respond as those opportunities arise. That’s why BRN depends on Journity, the personalization platform designed to help organizations connect directly with their digital audiences.
Northwestern Media and Journity: Making the Right Connections
When Northwestern Media couldn’t find the technology to strategically connect with listeners of his organization’s radio stations, they found – Journity, the first personalization platform helps nonprofits connect one-on-one with their digital audiences.