Blog
Demystifying Facebook Audiences for Nonprofits
Let’s be completely honest here: Facebook is a big deal. As one of the largest social media platforms in the world, it provides an incredible opportunity for organizations of all sizes to reach new audiences and forge new connections. To put this tremendous impact to...
Is Your Ministry GDPR Compliant?
Data protection has been a popular topic lately in news and social media. I’m sure you have had your inbox overflowing with privacy policy updates from all of your favorite sites. Internet users are concerned that their personal data is not being carefully protected...
Super Charge Your Donor Engagement With Retargeting
Retargeting for the Donor Engagement Cycle According to a M+R Benchmarks study, “Overall, 1.0% of nonprofit website visitors joined an email list, and 1.1% completed a donation.” This means that roughly 99% of website visitors are not engaging with your...
4 Ways You Can Utilize the Persuasive Power of Personalization
We all use (and are influenced by) personalization on a daily basis. Just think of Amazon, Netflix, Spotify, or any other platform that tailors an experience just for you. People love personalization, and even expect it on most occasions. According to a report...
Google Analytics Data Retention Controls, What They Mean for Your Nonprofit
If your nonprofit uses Google analytics to track activity on your website then you’ve probably been getting emails about their new data retention controls that looks something like this. If you have been putting off looking at these settings then now is the time to...